The client servicing executive acts as a bridge between the client and the advertising agency. In addition the professional studies and analyses the market for the product or service for which the advertisement is being made, understands the customers, their needs and behavioural  patterns, the competing products and various other market related factors.

Eligiblity:

• 10+2 in any stream – Graduation in any subject – MBA or equivalent course /post graduation in A dvertising / communication/ P ublic Relations/ or related subjects.

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An Art Director's main focus is to design and supervise the work of artists, graphic designers, photographers, copywriters, and production staff. He/she has to make sure that the deadlines are met and projects are completed to the client's satisfaction.

Eligiblity:

• 10+2 in any stream – Graduation in any subject – MBA or equivalent course /post graduation in Advertising / Communication/ Public Relations/ or related subjects.

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A copywriter in an advertising agency handles the copy aspect and does much of the conceptual thinking in press, television, outdoor or any other form of advertising. Copywriters can move into film making, authoring books, music videos, producing television software etc. Together with the art director, the copywriter creates the punch line for an advertisement.

Eligiblity:

• Copywriters are selected on the basis of copy tests and interviews. Good academic background and excellent record of extracurricular activities are expected.
• A diploma in Mass Communication / Advertising would definitely be an asset.

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Visualizers are an important part of the creative and planning process i.e in conveying the idea behind an advertisement. A visualizer puts ideas or illustrates them(in the form of drawings) on paper/ computer and prepares the artwork.

Eligiblity:

• 10+2 in any stream - Graduation in any subject / Bachelor's Degree in Fine Arts or equivalent.
• Diploma in Commercial Art, Painting, Mass Media, Visual Communication or related fields in fine arts - course in advertising/ MBA degree or Diploma

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Multimedia technology is the combination of multiple media like video, audio, text and graphic components in an interactive format to form movies and computer games. An offshoot of multimedia, digital media is essentially the convergence of media, infotainment, technology and the internet through articles, discussion and links. Digital media is all about software, web site management, interactive board, computer, games, desktop publishing and moviemaking.

Eligiblity:

• 10+2 in any stream - Graduation in any subject / Bachelor's Degree in Fine Arts or equivalent Diploma in Commercial Art, Painting, Mass Media, Visual Communication or related fields in Fine Arts - course in advertising/ MBA degree or Diploma.

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Media planners decide on the choice of television channel, radio, newspaper, magazines and other media for an advertisement. They usually do a lot of background research before planning for a product. They go through loads of data on the habit of consumers, their choice of television channels, newspapers they read etc. after going through all this data, they use computerized (or use judgements and experience) models to find out the best media for the product/service advertisement.

Eligiblity:

• 10+2 in any stream – Graduation in any subject – MBA or equivalent course /post graduation in advertising / Communication/ Public Relations/ or related subjects.

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A Public Relations(PR) executive in a company works towards building a positive image of corporates, celebrities, brands in the minds of the general public. Developing and maintaining good relations with the media is the main job of a PR executive. Their area of specialization includes: corporate communications, marketing communications, corporate identity, investor relations, employee relations, event management, crisis management and celebrity management.

Eligiblity:

• 10+2 in any stream -> Graduation in literature (Preferably English) -> MA in English followed by 1 to 2 years of experience journalism or good experience in corporate relations/marketing.

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The duties of the director includes directing the scriptwriter, the music director, the fight master, the cameraman, the sound engineer, the editor, the actors, the actresses and other about what, when and how to do it. The director's is the most creative and prestigious job in the industry.

Eligiblity:

• 10+2 in any stream – graduation in any subject / film studies – diploma / degree in cinematography/film studies/direction /editing.

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The main job of a film editor is to assemble the footage of a film into a seamless end product by manipulating the plot, score, sound and graphics to make the parts into a continuous and enjoyable whole. The job of the editor begins from the moment a film has been completely shot and lands at the editing studio. An editor cuts the footage so as to give the entire film a smooth flow and trims the unwanted parts, which add to the duration of the movie.

Eligiblity:

• 10+2 in any stream - graduation in any subject / film studies - diploma / degree in cinematography/film studies/direction /editing

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This profession involves coordinating various aspects of production such as audio work, camera work, scenes, music, timing as well as script writing. Their responsibilities include giving instructions to staff, scheduling broadcasts, developing and coordinating details for obtaining the desired production.

Eligiblity:

• 10+2 in any stream - Graduation in any subject - Post graduate degree /diploma in mass communication / related course.

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The originality of the camera techniques used by the cinematographers ties every element together and directly affects the feel of a movie.They decide how a certain frame is to be shot; whether one has to zoom in or zoom out; or if one has to mount the camera on a crane or on a helicopter. They are also responsible for the way an actor or an actress looks on screen.

Eligiblity:

• 10+2 in any stream – graduation in any subject / film studies – diploma / degree in cinematography/film studies/direction /editing.

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An anchor often plays a very important role as a facilitator in ensuring that the show runs smoothly. Anchoring is the art of presenting or delivering a programme in a stylish, engaging and entertaining manner.

Eligiblity:

• Skills and abilities like excellent communication skills, articulation, presentation skills along with an excellent manner of speech are essential.
• Moreover, one should haven a good screen presence for a TV anchor. One’s exposure to mass media may also help one to get a job.

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He/she is an expert on films and at times, their opinions are sought before the release of a film. Film critiques are often asked to judge the recipients of film awards each year at the annual film award ceremonies.

Eligiblity:

• 10+2 in any stream - graduation in any subject / film studies - diploma / degree in cinematography/film studies/direction /editing.

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He/she is in charge of the equipment that is used to record and broadcast radio and television shows. The equipment includes microphones, cameras and tape recorders. The technician installs, sets up, tests and operates the equipment. While broadcasting shows, they operate equipment that controls the quality of the sound and picture.

Eligiblity:

• 10+2 PCM - Graduate in Physics / Electronics / Engineering - Diploma in Audiography /Sound Engineering.

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All radio shows are packaged keeping a certain audience in mind. The role of a radio jockey is not just to play music. You will be called upon to read the news and make important announcements. Conducting interviews with celebrities and moderating group discussions also form part of your responsibilities. You will have to do the initial research, prepare your script and decide how you want the program to run.

Eligiblity:

• You could do short time courses in voice modulation and public speaking. You could also do a course in editing, mixing or voiceovers.
• AIR has a two - month in house training course for its radio jockeys, auditions for which are held every 3 months.

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The video jockey's main responsibility will be to keep millions of viewers glued to the channel. As a VJ you will not just play music but also take part in programme planning, research, script writing, selection of songs to be played according to the theme of programme, promotion of the programme or the channel in general, attending road shows, and so on.

Eligibility:

• You don't need to have any specific educational qualification to become a VJ. Of course you got to have good command over English, Hindi and 'Hinglish' which is the language of television today. Not to mention the right accent. This is important, as a video jockey needs to talk a lot. Candidates with backgrounds in journalism, mass communication and performing arts are likely to enjoy a headstart. Some amount of voice training would definitely help. You need a voice that's clear, pleasant and strong. Needless to say, a well-kept physique in combination with a trendy dress sense is expected of a video jockey.

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Providing the basic training to the dance troupe will be your area of work. If you opt to work in Bollywood, you'll work closely with the scripter, producer, director and music director.

Eligibility:

• This is one field where you won't be asked for your qualifications. If you can dance, you can dance. However, knowledge of Indian classical dance or western classical and modem dance will help. As a choreographer you can create your own style of dance.

Institution:
University of Mumbai, Fort, Mumbai - 400032 (Course: BFA - Dance- 3 years) The Natya Institute of Kathak and Choreography (NIKC), Bhoomika, 37, 17th Cross Malleswaram, Bangalore - 560055 Tel: 080 -23348645
e-mail: mail@natyamaya.in Website: http://www.natyamaya.in

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With more and more overseas buyers looking to India as a potential, low-cost animation filmmaking country, voice over is becoming a preferred part-time profession for people from all cross ¬sections of society.

Eligibility:

• You will require to have a good vocals and hence a good voice. Besides that you should also be aware of various voice modulating techniques so that your audience is captivated by your voice. You would also require to have a good presence of mind in case you are put on the spot.

Institution:

• UTV Software Communications Ltd, Parijaat House, 1076, Dr E Moses Road Wodi, Mumbai -- 400 018
• Crest Animation Studios Ltd, Crest House, Plot 250 B, Hind Cycle Road, Mumbai -25
• Toonz Animation India Pvt Ltd, Shree Ganesh Building, Suite No 11, First Floor L J Road, Opposite Sitadevi Temple, Mahim (W) Mumbai -- 400 016

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People will know you for your work and hence it can become quite stressful to know where your next work will come from. A career in Acting entails long periods of unemployment, frequent rejections in auditions and intense competition for roles.

Eligibility:

• Besides an innate talent and liking for acting, no real qualification is required to be an actor. However a diploma in dramatics will help you in honing your skills. Being an Actor involves not only knowing your lines properly and showing up for work on time but is a life long endeavor to improve your skills in acting, voice improvement, learning different languages, looking your best always and being in good shape. You need to be a people's person as acting is people intensive. You should have the ability to work at erratic timing- early mornings and late nights.

Institution:

• The Satyajit Ray Film and Television Institute (SRFTI), E M Bypass Road,
  Garia, P.O.: Panchasayar, KolKata -700094
  Tel: (033) 2432¬8355/8356/9300
  Email srfti@cal.vsnl.net.in
• Whistling Woods International Institute for Film,
  Television & Media Arts, Film City Complex,
  Goregaon (East),
  Mumbai 400065.  Tel: 022 28495524
  Email: info @whistlingwoods.net
  Website: http://www.whistlingwoods.net
• Film and Television Institute of India,
  Law College Road Pune - 411004.
  Tel: 25431817 / 25430017 / 25430363 I Ext. 223
  Email: ftii@vsnl.com Website: www.ftiindia.com
• Asian Academy Of Film & Television,
  Marwah Studios FC-14/15,
  Film City, Sector-16A NOIDA-201301, Uttar Website: http://www.aaft.com/
  Tel: 95120-2515254, 2515255,
  E-mail: hclp@aaft.com Complex Pradcsh 2515256.
• National School of Drama (NSD) Bahawalpur House,
  Bhagwan Das Road,
  New Delhi - 110 001
  Website: www.schoolofdramaindia.com

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The job will include digging beneath the surface of daily happenings. One needs to be unbiased in opinions. Although the style of writing is important, a journalist must have good content to deliver. There are various categories in journalism.

• Reporting
• Correspondent / specialist reporting
• News/features editing supervises reporting staff
• A llocate assignments
• Attend editorial conferences.
• Cartoonists/ Graphic Artists
• Television journalism output editors / News Coordinators,
• Anchors, Correspondent and Producers.

Eligiblity:

• 10+2 in any discipline - Graduate in any subject OR
• 10+2 in any discipline - Bachelor in Journalism/Mass Communication & Journalism / Mass Communication OR
• 10+2 in any discipline - Graduate in any subject - Master of Journalism/Mass Communication & Journalism / Broadcast Journalism / Mass Communication

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Photographers are professionals who keep the moment alive for the coming years. There are various kinds of photographers.

• Photojournalists tell stories with their images. Also, words are always used in conjunction with photojournalist’s images.
• Fashion photographers will take attractive images of fashion products like designer clothes, accessories, etc. as a personal photographer you will specialize in capturing the best faces in the fashion industry like models and film stars.
• Technical/Industrial photographer, you will use specialized photographic instruments to photograph industrial equipments to be used in company brochures and other publication. And as a scientific photographer you will specialise in areas like astronomic photography,astrophysics photography,photography of chemical and biological materials, specimen etc.
• Commercial photographing which involves taking pictures of merchandise, buildings, machinery, fashions,livestock,and group of people to be used in advertisements, marketing reports, brochures,catalogs,and postcards.

Eligiblity:

• 10+2 in any stream – Graduation in any subject – Diploma Course in Photography OR
• 10+2 in any stream – BFA or Applied Arts/Diploma course in Photography.

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Publishing houses specialize in the nature of the book they bring out - textbooks, paperbacks that include both fiction and non-fiction, academic/technical books, periodicals and art books.

Eligiblity:

• Most courses in publishing are post graduate course that require a basic degree in any faculty with the exception of production posts, you don't need special qualifications to enter this field. You can learn on the job.

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